High Chargebacks and Return Rates
As a merchant, your business relies on buying and selling for you to make revenue and hit your bottom line profit goals. Usually, your payment processing should go off without a hitch. Your customers pay you for your goods or services, you keep the money, and they are satisfied with their purchase. However, sometimes credit card transactions are not that simple. In some instances, the customer will call back and dispute the charge with their credit card company. Without strict receipts and organized accounts, your business type may end up having to pay that money back to the credit card collector, also known as a chargeback.
Every company has a different chargeback number and rate. A higher rate can lead to higher fees or problems getting certain credit card processors to trust your business. You want to establish a positive reputation with your customers and be a trustworthy merchant account provider for payment processors. Getting your chargeback rate under control, especially in a high-risk industry is one of the most important steps you can take towards gaining that trust back with the people and with financial institutions. Here are a few things you should know about how chargebacks work, finding your own rate, and avoiding the consequences of a high rate.